Some marketers go for quantity over quality in terms of their email lists, but that’s not a sound practice. When your reputation is tarnished, it negatively affects your email deliverability. They’re also a way to prevent your messages from being marked as spam or junk mail, keeping your sender reputation intact. List-unsubscribe headers help marketers comply with rules and regulations regarding spam. Not only does it benefit the recipient by giving them a simple way to unsubscribe from email campaigns, but it also protects the reputation of senders by significantly reducing the number of unsubscribes and spam complaints. The list-unsubscribe header is an embedded link positioned prominently in the heading of an email which gives the recipients the ability to opt-out of emails easily without having to sift through the contents of the email to find an unsubscribe link. What is the purpose of a list-unsubscribe header? We’re here to help you understand the list-unsubscribe header and its importance to the world of email marketing. Providing your email recipients with a way to quickly and easily unsubscribe may seem counterintuitive, but it’s actually a great way to help get a healthier email subscription list. There’s a lot of unwarranted hesitation from email marketers when it comes to embracing the list-unsubscribe header. It gives email recipients the opportunity to remove their email addresses from your distribution list without searching for the unsubscribe link in your email. The list-unsubscribe header is an additional ‘unsubscribe’ link generated by some of the most common email providers (Gmail, Outlook, etc.) when list-unsubscribe instructions are detected in the email header.
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